Fiber Sales Meeting Deck — Jun 11

Google Ads Overall Results

Conversions

25

Cost / Conversion

$45.75

Impressions

23,448

Cost

$1,143.69

Google Ads Campaign Breakdown

Campaign	Budget	Impr.	Interactions	Phone Calls	Conv. Rate	Conv.	Cost/Conv.	Cost
Phone Promo \| PMax	$5.00	814	61	21	22.95%	14	$3.19	$44.66
AIA \| PMax #2	$5.00	347	57	5	7.02%	4	$6.48	$25.91
Phone Promo \| Search #2	$5.00	194	11	4	27.27%	3	$15.86	$47.59
AIA \| Search \| LEAD FORM	$5.00	141	10	0	20%	2	$17.54	$35.08
Direct Checkout \| ABF \| Search #4	$5.00	0	0	0	0%	0	$0	$0
Phone Promo \| Search \| LEAD ...	$5.00	226	12	5	0%	0	$0	$42.87

Google Ads Segment Conversion Category

Phone Call Lead

21

Submit Lead Form

2

Meta Ads V1 Overall Results

On-Facebook Leads

281

Cost per Lead

$25.47

Impressions

216,474

Amount Spent

$7,156.95

Meta Ads V1 Campaign Breakdown

Campaign	Impr.	CTR (all)	LP Views	On-FB Leads	CPL	Spent
INTERNET AIR BUSINE...	89,495	1.99%	176	138	$24.11	$3,327.78
AIA Full AI test	54,394	1.88%	64	67	$26.77	$1,793.92
AIA AI test - 2FA	33,770	1.86%	31	47	$24.04	$1,129.82
INTERNET AIR BUSINE...	9,777	1.40%	10	11	$41.75	$459.23
Retargetting AIA	3,452	2.23%	3	10	$13.51	$135.10
AIA Engagement Campai...	5,340	3.33%	0	8	$21.52	$172.18
AIA: Traffic	20,246	6.73%	840	0	--	$138.92
TOTAL	216,474		1,124	281	$25.47	$7,156.95

Meta Ads V2 Overall Results

On-Facebook Leads

88

Cost per Lead

$38.53

Impressions

151,449

Amount Spent

$3,390.90

Meta Ads V2 Campaign Breakdown

Campaign	Impr.	CTR (all)	Link Clicks	On-FB Leads	CPL	Msg. Conv.	Spent
CELL PHONE PROMO	23,167	2.86%	439	56	$30.16	1	$1,688.80
INTERNET AIR BUSINES...	21,351	2.45%	308	30	$32.84	0	$985.27
Internet Air: Retargeted	1,794	2.01%	19	2	$24.44	0	$48.87
General Providers \| Traffic ...	32,570	2.04%	614	0	--	0	$242.41
Internet Air: Traffic V2	26,496	3.95%	1,177	0	--	1	$175.41
Phone Promo - Traffic V2	23,418	1.54%	354	0	--	0	$102.80
General Providers \| Traffic ...	22,653	2.19%	468	0	--	0	$147.34
TOTAL	151,449		3,379	88	$38.53	2	$3,390.90

SMS Ground Fiber – Pointing to fiberconnect.io Site Message

Small test: 200 contacts

SMS Ground Fiber - fiberconnect.io site message

SMS Ground Fiber – Pointing to fiberconnect.io Site Results

All

200

Pending

0

0%

Sent

198

99%

Delivered

195

98.4%

Error

0

0%

Skipped

2

1%

SMS Ground Fiber SMS #1 Message

Completed June 18th

SMS Ground Fiber SMS #1 Results

SMS Dynamic SMS Drip Workflow Enrollment